Skate Or Die

Probably the most brilliant interactive product tie-in of all time, to promote Snoop Dogg’s own brand of rolling papers, Pereira and O’Dell have rolled this excellent  songbook made from hemp-related materials with the spine of the book acting as a match striking surface. Inside, each page is a rolling paper with Snoop’s greatest songs and lyrics written on them, in non-toxic ink, of course. Gotta be careful what you put in your lungs! 

(via victari0ngreyjoy)